Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
The best plant nurseries in the Dandenong Ranges
July 11, 2026
The Dandenong Ranges is home to some of Victoria's finest plant nurseries, where rare ferns, native groundcovers, and heirloom varieties thrive alongside stunning forest scenery. Here's where to browse and what to look for.
How to repurpose old pallets into functional furniture
July 10, 2026
Old wooden pallets are one of the most freely available materials in repurposed design, and with the right preparation they can become genuinely beautiful furniture. Here's how to do it well.
How to hunt for vintage furniture at estate sales and auctions
July 8, 2026
Estate sales and auctions are some of the richest hunting grounds for quality vintage furniture, but knowing how to navigate them makes all the difference. Here's a practical guide to getting started.
How to compost at home without the mess or smell
July 7, 2026
Composting at home is one of the most effective low-waste habits you can build, and it doesn't require a big garden or a high tolerance for bad smells. Here's how to do it well.
How to write product descriptions that actually sell handmade goods
July 6, 2026
A great product description does more than list materials. It tells the story behind a handmade piece in a way that makes the right buyer feel like it was made for them.
Wildlife spotting in the Dandenong Ranges: what to look for
July 5, 2026
The Dandenong Ranges is one of Victoria's most accessible wild places, home to lyrebirds, possums, echidnas, and dozens of native bird species. Here's how to spot them without disturbing a thing.