Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to build a vintage capsule wardrobe from op shops
October 4, 2026
A vintage capsule wardrobe built from op shops costs a fraction of a new one and produces far less waste. Here's how to hunt well, edit ruthlessly, and end up with a wardrobe that actually holds together.
How to do a home energy audit yourself in an afternoon
October 3, 2026
A DIY home energy audit takes a single afternoon and costs nothing upfront. Knowing exactly where your home loses energy is the first step to cutting bills and your carbon footprint.
How to repurpose old curtains and fabric offcuts into home goods
October 2, 2026
Old curtains and fabric offcuts are some of the most underestimated materials in repurposed design. With a little cutting, stitching, or knotting, they become cushion covers, table runners, storage baskets, and more.
Dog-friendly walks and stops in the Dandenong Ranges
October 1, 2026
The Dandenong Ranges is one of Victoria's most rewarding destinations for dog owners, with fern gully tracks, creek-side paths, and welcoming stops along the way. Here's how to plan a great day out with your dog.
How to style vintage pieces in a rental without losing your bond
September 30, 2026
Renting doesn't mean living with beige walls and flat-pack furniture forever. With the right approach, vintage pieces can transform a rental into a genuinely characterful home without touching a single wall fixing.
How to batch your handmade production without burning out
September 29, 2026
Batching production is one of the most effective habits a handmade maker can build, but done poorly it swaps creative burnout for a different kind of exhaustion. Here's how to structure your make days so output actually grows.