Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to turn old tyres into striking garden features
July 4, 2026
Old tyres are one of the most freely available materials in repurposed design, and the garden is where they truly shine. These ideas will help you transform cast-off rubber into something genuinely beautiful.
How to care for vintage clothing so it lasts
July 3, 2026
Vintage clothing is made to last, but only if you treat it right. These practical care and storage tips will help you protect your pre-loved pieces for years to come.
How to make your home more energy efficient without a renovation
July 2, 2026
Making your home more energy efficient doesn't have to mean ripping out walls or spending a fortune. These practical changes work in any rental or owned home and start delivering results straight away.
How to use Instagram to grow your handmade business
July 1, 2026
Instagram is one of the most effective free platforms for makers and artisans looking to grow a loyal audience and sell more handmade products. Here's how to make it work for your business.
Eco-friendly accommodation near Belgrave and the Dandenong Ranges
June 30, 2026
The Dandenong Ranges offers some of Victoria's most beautiful sustainable escapes, from off-grid cabins tucked into fern gullies to heritage cottages run with genuine environmental care.
How to repurpose old window frames into stunning home decor
June 29, 2026
Old window frames are one of the most versatile and overlooked materials in repurposed design. With a little creativity, they can become striking mirrors, garden features, and one-of-a-kind wall art.