Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to write a newsletter that keeps handmade buyers coming back
September 16, 2026
A newsletter gives handmade sellers something social media can't: a direct, unfiltered line to people who already care about their work. Here's how to write one that actually gets opened and keeps buyers coming back.
Winter markets and warm escapes in the Dandenong Ranges
September 15, 2026
Winter transforms the Dandenong Ranges into something magical: misty fern gullies, woodfire cafes, and a string of markets stocked with handmade goods. Here's how to make the most of it.
How to repurpose old ceramic tiles into creative home accents
September 14, 2026
Old ceramic tiles are one of the most overlooked materials in repurposed design, yet they're durable, decorative, and freely available from renovation offcuts and salvage yards. Here's how to turn them into something genuinely beautiful.
How to clean and restore vintage enamelware at home
September 13, 2026
Vintage enamelware is one of the most forgiving collectibles you can own, but it still needs the right treatment to stay beautiful. Here's how to clean, de-rust, and restore it at home.
How to build a sustainable linen cupboard from scratch
September 12, 2026
A sustainable linen cupboard isn't about buying more. It's about keeping less, choosing wisely, and giving every towel and sheet a long and useful life.
How to read vintage jewellery hallmarks and maker's marks
September 11, 2026
Vintage jewellery hallmarks carry more information than most buyers realise. Once you know what each stamp means, a quick glance at the back of a brooch or the inside of a ring can tell you exactly what you're holding.