Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to use Instagram to grow your handmade business
July 1, 2026
Instagram is one of the most effective free platforms for makers and artisans looking to grow a loyal audience and sell more handmade products. Here's how to make it work for your business.
Eco-friendly accommodation near Belgrave and the Dandenong Ranges
June 30, 2026
The Dandenong Ranges offers some of Victoria's most beautiful sustainable escapes, from off-grid cabins tucked into fern gullies to heritage cottages run with genuine environmental care.
How to repurpose old window frames into stunning home decor
June 29, 2026
Old window frames are one of the most versatile and overlooked materials in repurposed design. With a little creativity, they can become striking mirrors, garden features, and one-of-a-kind wall art.
A beginner's guide to thrifting vintage clothing
June 28, 2026
Thrifting vintage clothing is one of the most rewarding ways to build a wardrobe that's genuinely unique, sustainable, and affordable. Here's how to get started with confidence.
How to build a sustainable wardrobe on any budget
June 27, 2026
A sustainable wardrobe isn't just for people with big budgets or minimalist aesthetics. With the right approach, anyone can dress well, waste less, and feel good about what they wear.
How to sell handmade products at local markets
June 26, 2026
Selling handmade products at local markets is one of the most rewarding ways to connect with customers face to face. Here's how to set yourself up for a strong run.