Atlas Lab
A new mark for a research lab finding its voice.
Selected work
A few of the projects we are proud of.
Riverbed Co.
Reframing the buyer journey for a heritage outdoor brand.
Halcyon
Naming and positioning for a new category-defining product.
Vaultwise
A reusable design system built for a fast-growing fintech.
Edit index.html in the generated repo to drop in your real case studies.
Capabilities
What we do, in service of what you need.
Eco Soul Collective
01
Brand identity
Marks, systems, guidelines — anchored in strategy, not trends.
02
Web & digital
Marketing sites, web apps, design systems, and front-end builds.
03
Content & editorial
Long-form, brand voice, naming, and editorial systems for scale.
04
Strategy & research
Positioning, audience research, audits, and decision frameworks.
In the company of
Atlas Lab
Riverbed Co.
Halcyon
Vaultwise
Northcliff
Forge & Co.
Get in touch
Have a project in mind?
We are taking on new work for Q3 / Q4. Tell us a little about what you are building and we will get back within 48 hours.
Thinking
Recent writing.
How to read vintage jewellery hallmarks and maker's marks
September 11, 2026
Vintage jewellery hallmarks carry more information than most buyers realise. Once you know what each stamp means, a quick glance at the back of a brooch or the inside of a ring can tell you exactly what you're holding.
Day spas and wellness retreats in the Dandenong Ranges
September 10, 2026
The Dandenong Ranges is more than a scenic escape. Its fern gullies and mountain air host some of Victoria's most restorative day spas and wellness retreats, just an hour from Melbourne.
How to repurpose old wine crates into versatile home pieces
September 9, 2026
Old wine crates are far more useful than a trip to the recycling bin. With a little preparation and a few basic tools, they can become shelving, coffee tables, plant displays, and much more.
How to write a craft fair application that actually gets accepted
September 8, 2026
Craft fair applications are surprisingly competitive, and a weak one can keep a talented maker off the waiting list entirely. Here's what organisers actually look for and how to give your application its best shot.
How to choose eco-friendly cleaning tools that last
September 7, 2026
Switching to eco-friendly cleaning tools is one of the most durable swaps you can make for a low-waste home. The right choices cut plastic, outlast cheap alternatives, and cost less over time.
How to repurpose old picture frames into practical home pieces
September 6, 2026
Old picture frames are one of the most versatile materials in repurposed design. With a coat of paint and a few simple additions, they become trays, memo boards, mirrors, and statement wall pieces worth keeping.